Collection: White Magic

White Magic – Eco Cleaning & Home Organisation NZ

Clean smarter and live more sustainably with White Magic, Australia’s leading brand for eco-friendly cleaning and home organisation products. Designed with the planet in mind, White Magic combines innovation with practicality to make everyday cleaning easier, greener, and more effective.

Our White Magic NZ collection includes microfibre cloths, reusable cleaning pads, Smart Bins, Eco Basics tools, and storage solutions, all crafted to reduce waste without compromising performance. Whether tackling kitchen messes or bathroom grime, White Magic delivers sparkling results with minimal environmental impact.

At The Homestore, we proudly offer White Magic NZ, where sustainable design meets everyday convenience.

✔ Eco-friendly & reusable cleaning solutions
✔ Sustainable materials & smart design
✔ Free shipping $150+
✔ Available online or from our Newmarket showroom

Skip to product grid

79 products

White Magic Buying Guide

White Magic is a practical cleaning brand known for effective household cleaning tools, cloths, erasers, mats, and reusable cleaning essentials. Designed to make everyday cleaning easier with less effort, White Magic is ideal for customers wanting reliable solutions for kitchens, bathrooms, floors, glass, dishes, and general home care.

What White Magic is best for

  • Everyday household cleaning across kitchens, bathrooms, floors, and living areas
  • Microfibre cloths, cleaning pads, erasers, dish mats, and practical cleaning accessories
  • Customers wanting reusable cleaning tools for regular home use
  • Removing marks, grime, water spots, soap residue, and general household mess
  • Building a simple cleaning kit for sinks, benches, showers, glass, dishes, and surfaces

How to choose the right White Magic product

  • Choose by cleaning area: Bathroom cloths and shower tools suit tiles, glass, and basins, while kitchen cloths, dish pads, and drying mats support sink-side cleaning.
  • Think about surface type: Use gentler cloths for glass, stainless steel, and polished surfaces, and firmer pads or erasers for tougher marks where suitable.
  • Build a cleaning routine: Keep separate cloths for bathrooms, kitchens, glass, and general surfaces for better hygiene and easier organisation.
  • Consider reusability: White Magic products are a good choice when you want cleaning tools that can be rinsed, dried, and reused regularly.
  • Match the product to the mess: Choose erasers for marks, microfibre cloths for wiping and polishing, and mats or pads for washing up and drying dishes.

What makes White Magic different

  • Practical cleaning tools designed for everyday New Zealand homes
  • A strong focus on reusable cloths, pads, mats, and cleaning accessories
  • Useful products for kitchens, bathrooms, glass, dishes, and general household cleaning
  • Simple tools that help reduce scrubbing effort and make cleaning routines easier
  • A dependable choice for customers wanting effective, easy-to-use cleaning essentials

Care tips

  • Rinse cloths, pads, and cleaning tools thoroughly after use to remove residue.
  • Allow items to dry between uses to help maintain freshness and hygiene.
  • Wash reusable cloths regularly according to the individual product care instructions.
  • Avoid using fabric softener on microfibre cloths, as it can reduce performance.
  • Test erasers and firmer cleaning tools on a small hidden area first, especially on delicate or painted surfaces.

Shop White Magic at The Homestore: https://thehomestore.co.nz/collections/white-magic

White Magic FAQs

What is White Magic best known for?
White Magic is best known for practical household cleaning products, including microfibre cloths, cleaning pads, erasers, dish mats, shower tools, and reusable cleaning essentials.

Is White Magic suitable for everyday cleaning?
Yes. White Magic products are well suited to everyday cleaning in kitchens, bathrooms, laundries, and general household areas.

Can White Magic microfibre cloths be reused?
Yes. White Magic microfibre cloths are designed to be reused. Rinse or wash them according to the product instructions and allow them to dry between uses.

What White Magic products should I buy first?
Start with the items you will use most often, such as microfibre cloths, eco erasers, dish drying mats, washing-up pads, or bathroom cleaning cloths.

Can White Magic erasers be used on all surfaces?
No. White Magic erasers should be tested on a small hidden area first, especially on delicate, glossy, painted, or coated surfaces.

How do I care for White Magic cleaning products?
Rinse after use, wash reusable cloths as directed, allow products to dry properly, avoid fabric softener on microfibre, and follow the individual product care instructions.