White Magic – Smarter, Greener, Cleaner
For over 20 years, White Magic has been redefining how we clean – without chemicals, waste, or compromise. This Australian brand specialises in eco-friendly cleaning tools made from premium microfibre and natural materials, helping you achieve a deeper clean while caring for the environment. At The Homestore, we’re proud to stock the official White Magic NZ collection – a sustainable range of cloths, sponges, and scrubbers designed to make cleaning simpler, safer, and smarter.
Eco-Friendly Cleaning That Performs
White Magic proves that eco-friendly cleaning doesn’t mean sacrificing performance. Their products are designed to tackle everything from kitchen grime to bathroom build-up — using microfibre technology that cleans effectively with just water.
Why Kiwis love White Magic:
- 🌿 Chemical-free cleaning – just add water for powerful results
- 💧 Premium microfibre technology – traps dust, dirt, and grease
- 🔄 Reusable and long-lasting – reduces waste and saves money
- 🧽 Versatile tools for kitchens, bathrooms, glass, and more
- 🌎 Sustainable materials and packaging
From mirrors to stainless steel and benchtops, White Magic makes every surface shine — naturally.
Explore the White Magic Range
Discover the right tool for every cleaning task:
- Microfibre Cloths – Gentle, effective, and reusable for every surface.
- Eco Cloths – Powerful cleaning with minimal environmental impact.
- Magic Sponges – Remove marks and stains with zero chemicals.
- Explore Cleaning Tools
Clean Smarter, Live Greener
White Magic products are designed for people who care about their homes and the planet. Each cloth or sponge is reusable hundreds of times, replacing countless disposable wipes, sprays, and paper towels.
- ✅ Reduce waste and save money
- 🧼 Achieve professional-level cleaning with less effort
- 💧 Safe for sensitive skin and allergy sufferers
- ♻️ Machine washable and long-lasting
It’s a simple switch that makes a big difference — to your cleaning routine and to the planet.
Why Choose White Magic?
- 🌿 Australia’s original eco-cleaning brand
- 💧 Chemical-free performance trusted by homes worldwide
- 🔄 Reusable, sustainable materials
- 🏆 Award-winning innovation and quality
White Magic transforms everyday cleaning into a sustainable habit — better for your home, your family, and the environment.
Shop White Magic at The Homestore NZ
Make your cleaning routine smarter and more sustainable today:
Why Buy from The Homestore?
- ✅ Authorised White Magic NZ stockist
- 🚚 Fast, tracked nationwide delivery
- 🏬 Shop online or visit our Newmarket, Auckland store
- 💬 Friendly local service and eco-cleaning expertise
Experience White Magic – the cleaner, greener, and smarter way to care for your home.
