Premium Cookware Brands in NZ: What Makes Them Worth It? (2026)
When you invest in premium cookware, you are paying for better materials, smarter design, and performance you can feel every time you cook. Great cookware heats more evenly, lasts longer, and makes cooking more enjoyable.
This guide explains what makes cookware “premium” and compares four of the most trusted premium cookware brands in NZ: WMF, Scanpan, Zwilling, and Swiss Diamond.
This guide is for you if: you are upgrading cookware, setting up a new kitchen, or choosing a premium brand that will last for years.
Related guides: Best Cookware in NZ: 2026 Buyer’s Guide | Cookware Buying Guide NZ | Induction Cookware Guide NZ
Quick Guide
- What makes cookware premium?
- How to choose the right brand for you
- WMF
- Scanpan
- Zwilling
- Swiss Diamond
- FAQs
What Makes Cookware “Premium”?
Premium cookware is not just branding. You will usually notice the difference in weight, heat performance, and long-term durability. Here is what to look for when comparing cookware:
- Even heating: multi-layer construction or a high-quality base that reduces hot spots
- Stable shape: cookware that stays flat and resists warping, especially on induction
- Comfort and control: better handles, balance, and safer pouring or lifting
- Durable surfaces: better stainless steel finishes or longer-lasting non-stick coatings
- Smart design details: lids that fit well, drip-free rims, and easy cleaning
For most NZ homes, premium cookware is about choosing pieces that suit your cooking style and will still perform beautifully for years to come.
Shop: Cookware | Cookware Sets
How to Choose the Right Premium Cookware Brand
Different premium brands shine in different areas. A simple way to decide:
- If you love stainless steel and refined design, WMF or Zwilling
- If you want premium non-stick for everyday convenience: Scanpan or Swiss Diamond
- If you cook on induction, choose cookware with a stable, flat base and strong heat performance
Many kitchens get the best results by mixing materials: stainless steel for everyday cooking, non-stick for eggs and delicate foods, and a larger pot or pan for batch cooking.
Quick Brand Comparison
- WMF: premium stainless steel, refined design, cookware systems
- Scanpan: premium non-stick for everyday cooking
- Zwilling: durable premium cookware for regular use
- Swiss Diamond: premium non-stick with a high-end feel
WMF (Premium Stainless Steel and Cookware Systems)
WMF is known for premium cookware design and performance, especially for cooks who appreciate stainless steel, clean lines, and well-engineered details.
Best for
- Stainless steel cookware for everyday cooking
- Home cooks who want a cohesive cookware system
- People who value design and durability
Why do people choose WMF
- Refined stainless steel construction and thoughtful design
- Great for searing, sautéing and sauces
- Strong long-term durability
Shop: WMF Cookware
Scanpan (Premium Non-Stick for Everyday Cooking)
Scanpan is a favourite in many NZ kitchens for quality non-stick performance. It is ideal for everyday meals where easy release and fast cleanup matter.
Best for
- Non-stick frying pans and everyday cookware
- Eggs, pancakes, fish and quick weeknight cooking
- Cooks who want convenience without sacrificing quality
Why do people choose Scanpan
- Reliable non-stick cooking performance
- Great daily usability and easy cleanup
- Strong option for modern NZ kitchens
Shop: Scanpan Cookware
Zwilling (Durable, Everyday Premium Cookware)
Zwilling is well-known for quality kitchen tools and durable cookware. It is a great fit for cooks who want robust everyday performance and a brand with a strong heritage.
Best for
- Everyday cookware built for long-term use
- Stainless steel pieces and well-designed essentials
- Home cooks who want durability and reliability
Why do people choose Zwilling
- Strong build quality and comfortable handling
- Practical cookware for regular use
- Great option for building a premium kitchen over time
Shop: Zwilling Cookware
Swiss Diamond (Premium Non-Stick with High-End Feel)
Swiss Diamond is a premium choice for cooks who want non-stick performance with a high-end feel. It suits people who value easy cooking and a refined finish.
Best for
- Premium non-stick cookware for everyday use
- Delicate cooking and low-oil meals
- Cooks who want a premium upgrade from standard non-stick
Why do people choose Swiss Diamond
- Excellent non-stick convenience when cared for well
- Comfortable handling and premium feel
- Ideal for eggs, fish and quick meals
Shop: Swiss Diamond Cookware
FAQs
What is the best premium cookware brand in NZ?
The best brand depends on what you cook most. WMF and Zwilling are great for stainless steel cooking, while Scanpan and Swiss Diamond suit cooks who want premium non-stick convenience.
Is premium cookware worth it?
Yes, if you cook regularly. Premium cookware usually heats more evenly, lasts longer, and feels better to use, which makes cooking easier and more enjoyable.
Should I buy a cookware set or individual pieces?
Many people do best with a smaller premium set plus a few individual pieces that match their cooking style. Avoid large sets with rarely used items.
What is the best cookware for induction?
Look for cookware with a stable, flat base and clear induction compatibility. Stainless steel and cast iron are often excellent, and many non-stick ranges also work well when built for induction.
Explore Premium Cookware at The Homestore
Shop: Cookware | WMF | Scanpan | Zwilling | Swiss Diamond
Next reads: Best Cookware in NZ | Cookware Buying Guide NZ | Induction Cookware Guide NZ
